In the Future You Will
I know they’re AT&T ads, but I remember watching these and being so excited for the future. Yesterday, I actually looked up how much a virtual reality headset costs. My car drives on half electricity generated when I brake. These videos make me flush with gratitude for how tech has changed our world.
But I also see that really nothing big has changed. The advances demonstrated in this video are largely conveniences meant to help people consume more quickly and work during their vacations, and making face to face communications obsolete through video screens. Almost everyone in these videos is alone. The in-person interactions are incidental. (The exception is the athlete receiving medical care, which stands out as a humane and very necessary deployment of tech. Sagefully, the patient’s health is of utmost importance to a major American corporate entity – his NFL team – making his recovery not a self evident matter of good fortune for a person and his family, but because he gets back on the field, the season is saved, blah blah blah.)
Commerce will self-innovate, businesses will always look for ways to improve themselves to out compete the next business or address new needs and pain points for consumers. But tech and money can’t solve problems that exist between people. They can only make the conversations more predictable and less frequent, less intimate, they insulate the richest people from the poorest people, and provide a dim glow of connectedness for the warm smelly suchness of other people.
So ‘think different’ is all I’m saying. just do it. you will.